Founded in 2015 Rose Ink Workshop is a multidisciplinary design firm that specializes in unique hospitality and luxury residential projects.

With a goal of being the premier hospitality design firm to the savviest hotel owners globally, Rose Ink’s initial body of work, including the Wall Street Hotel and the repositioning of the Madeline, Telluride an Auberge Resort has won the nation’s most prestigious design awards.

Led by Liubasha Rose, Rose Ink is a group of creatives from different areas of hospitality design including interiors, branding, graphics, fashion, OS+E and a crew of project by project stylists. We place specific emphasis on imagining and crafting unique branded experiences. We believe in art directed spaces. A beautiful hotel lobby should have a great luggage cart rolling through it, and the bellman maneuvering it should don a “great look”. We want to create the world we imagine. Our residential clients come to us because they are looking for the same

At the core of Rose Ink Workshop is collaboration. Our goal is to create spaces that are all encompassing. That’s why for some clients we act in the role of a design director as well as interior designer. Someone who guides os&e selections, oversees signage design, landscaping – you name it – to make sure brand and design consistency is achieved.

Because of our experience in creative direction and capacity for customization, Rose Ink Workshop can serve as a one stop shop for hospitality clients.



Liubasha’s first experience of hospitality was a dinner party in a Ukrainian house.  Guests brought flowers and wit, hosts produced ornamental dishes and bottles.  There were always speeches and singing set to the background of patterned wallpaper, millwork sets, Persian rugs on walls, embroidered tablecloths and shelves full of books.  The cacophony of spacial textures and immersive social interaction left its imprint, and Liubasha always aims to create environments that give guests multiple points of emotional connection.

Prior to founding Rose Ink Workshop, Liubasha was Vice President of Design at Starwood Capital Group. She was responsible for design direction and the execution of renovation projects for Starwood Capital assets, and was involved in the implementation of new brands launched by the firm. She has contributed to the development of the two luxury hotel and lifestyle brands, 1 Hotels and Baccarat Hotels & Resorts as well as the Postcard Inn, ST Residential portfolio, and numerous restaurants and hotels around the world.  While at Starwood Capital, Liu nurtured the design of the first 1 Hotel to open—the 1 Hotel & Homes, South Beach. As the SoBe keeper of the 1 Hotel aesthetic as it grew and developed, Liubasha led the multiple design firms on the project, designed areas of the project herself, designed and managed brand pillars from OS&E to uniforms, and brought in and collaborated with local partners to create an exciting cultural tapestry for the hotel and residences. The 1 Hotel, South Beach opened its doors March 24, 2015 to industry acclaim. Liubasha won the prestigious Wave of the Future award from Hospitality Design Magazine in 2015. Liubasha holds a Bachelor of Arts degree in English from Cornell University and an Associates in Interior Design from Parsons School of Design. Prior to joining Starwood Capital in 2009, Liubasha worked as an interior designer at Tihany Design.