Born in Kiev, Ukraine, Liubasha Rose, vice president, design at Starwood Capital Group, came to the US when she was 10 years old. She holds a Bachelor of Arts degree in English from Cornell University and an Associates in Interior Design from Parsons School of Design.

Since coming to New York in 2005, Liubasha has worked as an interior designer for several notable firms, and in 2008 she joined Starwood Capital Group’s design and brand team. For seven years at Starwood Capital, Liubasha has led the design efforts for numerous hotel and residential properties including Wildwood Snowmass, Postcard Inn at Holiday Isle, and ST Residential. Liubasha has also been an integral part of the brand development on 1 and Baccarat Hotels.

Most recently Liu has nurtured the design of the first 1 Hotel to open—the 1 Hotel & Homes, South Beach. As the SoBe keeper of the 1 brand as it grew and developed, Liubasha led the multiple design firms on the project, designed areas of the project herself, designed and managed brand pillars from OS&E to uniforms, and brought in and collaborated with local partners to create an exciting cultural tapestry for the hotel and residences. The 1 Hotel, South Beach opened its doors March 24, 2015.